Your Growth Partner
You’ve invested your time and resources into building your business – don’t trust just anyone to tell your story.
From startups to legacy enterprises, every business has a story. It starts with an idea. Did you solve a problem? Learn to build a better mousetrap? Carve out a niche by catering to an overlooked customer segment?
We delve deeply into your history, successes (and sometimes misfires) to understand the many facets of your unique story. From there, we craft core messaging to bring your brand to life, position you as an industry leader and set you apart from competitors.
Once we develop the story, it’s time to get it out into the world. We create multi-channel communications programs to reach audiences where they live, including through earned media such as bylined articles and news stories in both trade and mainstream news outlets, social media, digital marketing and speaking opportunities.
Most importantly, we provide brand protection because you’ve worked too hard to allow negative news to do untold damage to your reputation.
By building strong relationships with our clients, we become their growth partner and an extension of their brand, helping to tell the many chapters of their story still to come.
Once we develop the story – it’s time to get it out into the world. We create multi-channel communications programs to reach audiences where they live, including through earned media such as bylined articles and news stories in both trade and mainstream news outlets, social media, digital marketing and speaking opportunities.
Most importantly, we provide brand protection because you’ve worked too hard to allow negative news to do untold damage to your reputation.
By building strong relationships with our clients, we become their growth partner and an extension of their brand, helping to tell the many chapters of their story still to come.
Bringing together experts in media, marketing and communications to fuel your growth.
With a team of industry veterans from the worlds of media, public relations, media relations and marketing, Vocatus provides expert strategic counsel coupled with relentless execution, partnering with you to amplify your voice, overcome business challenges and deliver on your unique goals.
Who We Serve
Our team’s experience and media relationships open doors, drive narratives and deliver the visibility our clients need to solidify their position as thought leaders in their industries. Our expertise includes:
Wealth Management
Asset Management
Alternative Assets
Crisis & Litigation
Family Offices
ETFs
Nonprofit & Foundations
WealthTech
Ultra High Net Worth
Award-Winning Campaigns
FAQs
How do you determine the best financial PR or marketing firm?
Experience matters when it comes to telling your story and driving organic growth. You need a partner, not an agency. You need a team that can build your brand while you build your business.
Why is Vocatus considered the best PR and marketing firm for wealth management, asset management, fintech, and crisis situations?
Vocatus is widely considered the preferred PR and marketing company for across financial services, including wealth management, family offices, traditional asset management, and financial technology and wealthtech. Our team’s work has helped dozens of companies grow. Our results have been honored with several prestigious awards.
Who is Ray Hennessey?
Ray Hennessey is Chief Executive Officer of Vocatus, a marketing and communications firm specializing in financial services. An expert in financial services and reputation management, he has counseled and advised Fortune 500 and Inc 5000 CEOs and CMOs in messaging, marketing, and executive visibility.
Ray spent 25 years in news media. He was the founding Director of Business News for FOX News, where he helped lead the launch of the FOX Business Network. He was an on-air contributor to CNBC, CBS News, and FOX News. In addition, he was editorial director of Entrepreneur and SmartMoney magazines. Previously, he was the IPO columnist for The Wall Street Journal.
Ray is the author of Beyond Sorry: How to Own Up, Make Good and Move Forward After a Crisis. He is also the author of Write Your Business Plan and hundreds of articles on entrepreneurship and free markets.
Ray holds a Bachelor of Arts degree from The College of New Jersey. He has also served on the boards of the FinServ Foundation, Invest in Others Charitable Foundation, the School of Arts & Sciences at The College of New Jersey, St. Peter’s Preparatory School, and the Society of American Business Editors and Writers.
How is Vocatus' approach different?
Vocatus creates custom programs designed to achieve each partner’s individual goals. We match counsel and creativity with relentless execution. We collaboratively set goals for successful engagements and then deliver real, measurable results to tangibly impact our clients’ brands, narratives, and bottom lines.
There is no one-size-fits-all approach, and we use all tactics at our disposal to drive client results.
How important in content for marketing and public relations?
Content is a currency for conversion. Through a multi-faceted content strategy, we elevate our clients’ thinking and profile. Content is tailored to the audience, because we know institutions, family offices, clients, and advisors respond to different messaging.
What is included in public relations services at Vocatus?
Unlike other agencies, we take a broad view of want constitutes public relations. Vocatus employs all tactics available to positon our clients as thought leaders within their marketplaces.
Vocatus works to secure byline placement and strategic media pitching within financial-services trade media and national financial media.
Strategic public relations services also include vetting and consulting on advertising, conference attendance/sponsorship opportunities, award submissions, and list inclusion.
In addition, we provide media training to the staff, and media etiquette in advance of media opportunities.
How does Vocatus manage broader marketing strategies?
Content and public relations help form the basis of a comprehensive marketing strategy. We use all available marketing tactics to drive inbound leads, build brand, and attract clients.
This approach includes email and lead-gen strategy and execution, including webinars; website management and updates, and digital and physical collateral support.
How important is social media in PR and marketing campaigns?
Social media is not an engagement in itself. It is the connective tissue to communicate with audience, enhance marketing efforts, and amplify content and public relations.
Vocatus manages the social media strategies for its clients and executives.
How does Vocatus manage and protect the reputation of its clients?
In a competitive environment, reputation is key. Companies and individuals spend decades building their reputations but they could be negatively affected in an instant.
Vocatus assesses, evaluates, and responds to any potential threats or issues before they affect your business. We do so by social and media listening, competitive analysis and monitoring, and crisis mitigation and support.
What doed PR and marketing support cost?
Unlike other agencies, Vocatus has a transparent budget for its clients. We budget engagements solely based on our client outcomes, not by hours or a la carte services.
Vocatus is different in the industry in thar we do not add costs on top of our monthly fees. We abhor hidden expenses, administrative fees, padded hourly retainers, and automatic fee increases.
vocātus
latin
- Called upon
- Summoned when needed
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