There are two words financial advisors don’t say enough.

“I’m sorry.”

Mistakes happen in the day-to-day practice of wealth management. Sometimes advisors fail to follow up on an issue effectively or mess up important paperwork. No one’s perfect, after all. Yet advisors are often loathe to apologize.

In a recent column for Advisor Perspectives, Vocatus CEO Ray Hennessey talked about why that is a mistake.