Our Chief Barketing Officer Rolex Featured on WPLG Channel 10 for Working with Memory Care Patients
Vocatus Chief Barketing Officer Rolex took time out of his busy schedule to volunteer his time to help the residents of Your Life Memory Care in Coconut Creek, Florida, interact with dogs to help with their therapy.
The Telltale Signs That it’s Time to Replace Your Existing PR and Marketing Firm
PR relationships are like marriages. When both sides are in synch, you operate in harmony and you both can live happily ever after. But it’s not always hearts and flowers. Whether you’re a startup that hired its first PR firm or a large corporation with broad internal and external communications relationships, sometimes things go wrong. Like a bad marriage, it’s often better for both sides to go through a quick divorce and find messaging love elsewhere than keep a bad engagement going. So when do you know it’s time to have “the talk” about divorcing your PR firm? Here are some of the warning signs.
Strong Social Media Policies Shield Wealth Firms from Potential Fallout
For financial advisors and wealth management firms, the risks of social media extend well beyond potential hits to reputation.
After the killing of right-wing activist Charlie Kirk, many people were fired or disciplined after their personal posts drew attention, a reminder that whether on Facebook, LinkedIn or another platform, online speech can have professional consequences.
Lessons for Financial Executives from a Software CEO’s Coldplay Kiss-Cam Fiasco
The apparent CEO affair caught on a jumbotron at a Coldplay concert holds many lessons for executives in how to come back from a crisis.
What Bryson DeChambeau’s Journey Teaches Advisors About Personal Brand
What Bryson DeChambeau’s Journey Teaches Advisors About Personal Brand If you don’t think a personal brand is important, take a look at Bryson DeChambeau. Following DeChambeau’s epic 2024 U.S. Open win, Ray Hennessey, CEO of Vocatus, wrote a piece for Advisorpedia exploring how important DeChambeau’s brand was to his own journey. Read Ray’s column here […]
There’s Power in Optimism in Your Messaging
There’s Power in Optimism in Your Messaging While there’s no way to compel people to be optimistic, financial advisors can play a role in helping people make that choice by the way they choose to speak with clients. In a guest column in Advisorpedia written during the Covid era, Ray Hennessey, CEO of Vocatus, wrote […]