PR relationships are like marriages. When both sides are in synch, you operate in harmony, and you both can live happily ever after. But it’s not always hearts and flowers. Whether you’re a startup that hired its first PR firm or a large corporation with broad internal and external communications relationships, sometimes things go wrong. Like a bad marriage, it’s often better for both sides to go through a quick divorce and find messaging love elsewhere than keep a bad engagement going. So when do you know it’s time to have “the talk” about divorcing your PR firm? 

Our CEO Ray Hennessey, recently shared his thoughts on the when it’s time to switch to a better PR and marketing (like, say, Vocatus!) in a column for Advisorpedia.